5.4x ROAS in the First Quarter Alone

Case study — AfterParty × SeoLinq

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Client

AfterParty

Industry

Recovery & Wellness Supplements

Services

Google Ads - Basic, Meta Ads - Pro

About the Client

“Tomorrow Is Yours”

AfterParty makes effervescent tablets you take before bed after a night out, formulated with electrolytes, magnesium, NAC and vitamins B and C — with, as the brand puts it, “no mysterious ingredients”. The product is sold in the Netherlands, Belgium and Italy and targets young adults who go out and want to feel fresh the next day. With a casual, upbeat tone of voice, the brand normalises going out and self-care in the same breath.

The Challenge

Growth Without Cost-Efficiency

As a relatively young brand in a growing but crowded market of wellness and recovery drinks, AfterParty struggled to scale sales cost-effectively. They needed a strategy to optimise their digital presence and drive sustainable sales growth, without letting ad spend spiral out of control.

Limited organic visibility compared to established competitors in the recovery-drinks and wellness market.
Ad spend that wasn't returning an acceptable ROAS.

Our Approach

SEO and Advertising, Working Together

Laying an SEO Foundation

We built a comprehensive SEO strategy around the searches young adults actually make when looking for recovery after a night out, to structurally grow AfterParty's organic visibility. That way, growth no longer depended entirely on paid traffic.

Continuously Optimising Ads

At the same time, we launched targeted Google and Meta ad campaigns tied to the moment people actually go out. Our team continuously optimised them based on performance and sales data, with maximum ROAS as the goal.

The Results